You would definitely be right if he haven't gave this link on chat for that RECENT NEWS he has mentioned. That link points to description of Sony Flash Tool (EMMA), and it hasn't been changed for years. Other people asked him on the comments about it, i asked him in chat about it, that it is not a recent news or a news at all.
I am wondering, don't you think we should have higher expectations from a Public Relations person? If this was any other company and their PR claimed that there is a news about the topic being talked, then link to something unrelated, would your idea of that PR department be same?