There is a difference between "funding", "donating"
and

"You can NOW PLACE DOWN PAYMENTS to partially fund Neo900 devices and NeoN boards in our shop!"

"Now you can place A DOWN PAYMENT for the device in our shop!
You can use a special top up item TO INCREASE YOUR PAYMENT or donate without preordering additional device.
There is also an option to use IBAN/SEPA bank transfer for donations.
Thank you for all support!"

are more official statements from their site needed?

Or is there some strange little translation I am getting wrong here with words?

Or are such words and statements false and misleading?

Don't anyone dare start juggling and bandying and picking apart the nature of words... with me.