When you say 'its so easy', do you mean now you know what you are downloading, or the first time?
So, ok, lets go through this. I want to write an application for my nokia 770, so I somehow know I have to go to maemo.org (not worrying for the moment how I know this). I go there and I click SDK, as that is what I want. There is an option for 770 and I click it. I don't understand what it is offering me, so I click the updated tutorial (which is good, as I know the previous tutorial was wrong).
Then I go into the instructions on the quickstart. Download Scratchbox 1.0.7 and cs2005q3.2-glibc toolchains from (this link). Click the link. Oh, I don't know what these things are, but the only things that have similar names are marked as 'not available'. So thats it - I now have to ask someone what to do.
So much for the updated tutorial.
I didn't see anything in my travels mentioned as an instal script, although I did see the document marked as how to run things as root.

Now I know I can eventually work these problems out, download something and after a lot of work get something working, because I did before when the documentation was wrong but really, how hard does it have to be?
I know the leet crowd will run in and say 'if you are too much of a lamer to not be able to work out all this arcane stuff, you shouldn't be developing anyway' but I have written air traffic control systems, I shouldn't find a little handheld internet tablet that hard.

And in the context of the original thread, lets try the same with the iPhone development kit. I go to apple.com (I can work out this addres, it says it on the box), then there is a link to the developer site. There there is a button marked 'Visit iPhone dev center'. The first line on that page is 'Download iPhone SDK'. Then there is also 'getting started documents, howtos, getting started videos, sample code'. I download the sdk, and double click the installer. I then double click xcode which is shown to me when it installs. I get the 'new project' window, and there are three options for starting points for a project.

That works well.

But it isn't just an iPhone thing. Lets try windows mobile. I go to microsoft, click on developer center, click on windows mobile. I can download the developer tools from a panel on the side and ultimately the ease of use is pretty much the same as the apple example.
That works well too.

This isn't an apple/microsoft/nokia thing. I have had probably an equal amount of apple computers to nokia phones, going back to the early 90s. Probably even more windows computers (as well as other types).

Given an equal amount of iPods/iPhones, windows mobile and nokia internet tablets, which is going to get more development time? In fact given the same amount of developer time, which will get more applications out?

I have an iPod, and I have a nokia 770. I think both are fantastic, and it is a bit tiring hearing all the fanbois with their 'iPhone sucks because you cant run the romulan to klingon converter program' and 'if you like iPods it is because you are too stupid to use the nokias' stuff. Get over it - something being bad doesn't make something else good by default.

I understand the argument that it doesn't matter if noone else likes the platform you use, as long as you do, but if noone buys into something, it dies.