We may not be able to blame google directly for starting some things...
But their algorithmic methods of doing things is such that ...doing something as harmless as looking up some of those belgian chocolates a sudden inexplicable craving brought on...ends up with an endless digital line of google waiters rushing to you to serve up plate upon plate of not just belgian chocolate ..but every other possible type of chocolate ...and doesn't stop there...then it is all the articles that suddenly appear concerning how chocolate is good for your health ...bad for your health...then the various sketchy news articles start showing up...
Someone killed someone else over a box of chocolates...
Someone ate too much and died...
Or useless pap such as the most expensive chocolates...
And it can easily escalate to chocolate undies...or marital aids...
And much worse...
Conspiracy theories surrounding chocolate...

Google and their algorithms to give us more of what we were just curious about...to the point of choking us with it...
Is far past being predatory ...data collection.. driven.
Far past trying to keep us all consuming more of what we really didn't ask for...
Far past being evil ...even...I would hazard to say...

What they are doing is skewing...distorting ...narrowing ...the view of the world, news, data and the information available...
Toward a myopic distorted twisted mirror of the self viewing the medium.
The experience ...more and more is (and this is NOT an opinion..) is akin to an LSD trip gone bad.
Where looking at a beautiful butterfly landing on one's hand turns into focus of the hand, turns to focus of the creases of the hand, turns to the nearest blemish anywhere on the hand , and exploits it into an all consuming ...all spreading cancer.
That...
Is what googles algorithms are making us all focus on...
An unnatural and carcinogenic endless Mandelbrot ..

We can blame the fanning of the flames of alt right nutbars, outraged alt left protesters, flat earthers, anti vaxxers, extremists, terrorists...
you name the group ...
and google aids and abets...
It just feeds them more of what they want to see..