For one i hope Fx will not answer Pro2 questions anytime soon.
Anybody remember the Osborne Effect?

EDIT:
Oh yes, we all know.
The wiki article even states that the Elop Effect is related:

"
Another example of the Osborne effect took place as a result of Nokia CEO Stephen Elop's implementation of the plan to shift away from Symbian to Windows Phone for its mobile software platform. On top of this, criticism of existing products was compared to the Ratner effect. These two together led to the coining of the term "Elop effect", to describe the combination of both premature announcement and negative comments on existing products.[8][9] Although it was known for some time that Nokia's Symbian phones were no longer competitive against iOS and Android, they still generated significant profit thanks to Nokia's brand recognition until Elop's announcement "effectively transformed the Symbian cash-cow into a dead duck"."