WTF did you think it would be about? Most companies do this preorder thing differently from the beginning; often you make the payment when you place your preorder. Companies usually have this preorder campaign for three reasons:
1. Get a rough estimation about how many would be interested of the product
2. Make some promotion for the product within the preorder
3. Gather some funds to finish the product. This last thing is what Fxtec didn't do at the beginning, but they are doing it now.

The price is always lower when you preorder something, because people woudn't preorder things if it wasn't. You have stated many times here, that you will wait for actual product to exist. Go on, do that if you like. If you don't want to preorder the product, don't expect preorder prices. It's you being unfair, not Fxtec.