Ah, a subject close to my heart. I'm really not sure Windows users need more programs for streaming video as they have Orb and Tversity. Mediaserv seemed to work fine when I tried it, not sure it needs to be more optimized, because I don't think it needs to serve more than few video at a time. And the program doing the transcoding is what consumes cpu. What I would like to see is more features. More media formats like dvd-images and live-tv, subtitles, seeking etc.