The voting is CES related so Craig asked on Twitter if F(x) will attend.
The answer is yes!

The other more prominent contestants have thousands of votes already and many of those voters probably do not own the device and only show interest, taste or fanboyism?
Dunno if that competition is the right place to differentiate too much. It is more like, from the presented options, vote for the one you like most.
I do not own any of the other contestants devices and thus gave a very uneducated vote