All this Apple bashing, Nokia bashing is getting me dizzy, and while I am of the bend who thinks Apple is more fashion then technology in its overall image (internally its as much technology as any other company, but it sells its tech with a lot of fashion flair, hence the image), I do have to agree here that Apple did change the rules of the game in the US mobile market. Credit is due where it is true. Cant avoid this fact. Firstly Apple forced these basterdly service providrers to negotiate on its terms. Thats a BIG change. Everywhere in the world it is not so tighly controlled by the ISP's as to what goes in in the device.