Thread: Three Nokia types all post about leaving at once
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tabletrat is offline tabletrat
2008-04-13 , 19:28
Posts: 481 | Thanked: 65 times | Joined on Aug 2007 @ Westcountry, UK
#87
Originally Posted by krisse View Post
On the subject of Nokia catching up, it's easy to say "go for a new interface" but it's not so easy to do when you're the market leader and your market share is growing.

Nokia's phones currently make up 40% of the global market, more than double their nearest rival's share, and higher than they've ever been AFAIK. Their smartphones continue to outsell the competition put together. It's difficult for businesses in that kind of dominant position to make radical changes in case those changes cause them to fail.
But nokia can and have changed user interface many times. Nokia really came to the high market share with.. I think it was the series 30 itnerface?
It was the first phone I tried that it appeared like the manufacturers had thought about the problem. The functions took a variable number of menu steps and were arranged in such a way as the more like it was that you would select something, the fewer presses it was. And it just worked with the 2 buttons.
I went from that to a sony-ericson, and was horrified it took 7 keypresses to get to the message section (it took 3 on the nokia to have a message ready to edit).

The series 60 is really a step back from that interface. I like it but it is nowhere near as well thought out. The amount of times I have been hunting through the tools/options/applications menu looking for what I wanted, and had to work out which of the 6 buttons to press.
But people appear to want all the music players and camera stuff, and that the old interface didn't scale well to.

But anyway, unlike Microsoft or apple who are restricted by hardware, nokia have many phones using a variety of interfaces. They can introduce a radically different new one on one of their phones and see how it goes. They introduce loads of new phones all the time.
If it doesn't work- nothing lost. If it does it can spread to all the other phones.

Originally Posted by krisse View Post
This is why I think the tablets are the best way forward for Nokia. The tablets have a tiny market share, so it's the perfect place for Nokia to try new interfaces and other technologies. They get to play being a bright new startup, they can take risks more comfortably. As far as the tablets are concerned, Nokia is a small company again, which is a good thing.
It would be, but they don't respond like a startup. The startup has the advantage of speed that a big company lacks. They don't have all the processes and procedures nailed into place unlike a large company, and the characters of the individuals can shine through.
Which is good if they are good, and bad if they aren't!