Surely its the length of the contracts and pricing of the item. When you can get an N95 8GB for 50 pounds on 12 month contract why would you pay 150 for the iPhone on an 18 month. My buddy in London has a jailbroken unlocked iPhone he bought off ebay instead of signing up for the contract. Apple got greedy with the revenue share thinking the model would work in countries outside the US. They should simply sell unlocked, off contract devices at a semi reasonable price and their sales would sky rocket.