OK, I guess we have confirmed now that this only seems to work if you have changed the user-agent to the iPhone agent. The site is really designed for WAP phones, so I guess they are redirecting anything that isn't a true phone (or is pretending to be via the user-agent.) It also appears to have some country-authorization.

Sorry for the disappointment for those who this didn't work for. Still, I think it bodes well for the future that more and more content like this is being made accessible via mobile devices.