But then again, let's not forget how apple has made the iPhone so user friendly. As an end-user who don't know anything about the iPhone, you just know that if you want to purchase music, run the iPod within the iPhone. Same with apps -- just run the App Store app and you get to download free and commercial apps easily. [...] Now, you have the GPS built in running on top of the Google Map app, which also seamlessly integrate with the contacts app. [...] I guess what we can see is how important integration is, and how end-user focused Apple really is. You'll be amazed how people don't mind paying for a premium as long as you get what you pay for.