Why does it have to appeal to the largest audience before it is a success? The widest audience still leaves a segment unserved. That is usually my problem, hundreds of choices and nothing that I want. Of course every product wants to sell as much as possible but niche products are perfect if enough people buy it and then consider that brand's other products when the need arises. If I ever decide to try a cell phone (not likely in Canada) I'll first look at Nokia. Subaru has a niche market for cars but it happens to be what I need and they sell enough to be successful without being the biggest. Now they are trying to be mainstream and starting to loose the appeal it once had (not because they sell more but because the things that are important to me are becoming less important to them).

So far I'm not impressed with the iBling.