That's an excellent point regarding making a PIM that syncs nicely with the PIM in your Nokia phone. OTOH, though... think about the backlash about that kind of vendor lock-in?

I'm not saying it'd be bad, but there would be people getting frosted about having a PIM that doesn't have full functionality with whatever phone they use.

I'm still not persuaded that they necessarily come out ahead that way, but it's certainly more likely than if they make a generic standalone PIM with no Nokia-phone integration...