Well, mine displays (when started in flash mode with the "swap" key) as a "Nokia BB5 ADL Loader USB Phone Parent", with one child, which was at first as you describe, but in a few seconds changed to "Nokia BB5 ADL Loader USB Generic" with the same logo as the parent; afterwards, I started the Update Wizard, which sees it immediately.

So it looks like your driver issue is the problem, but I don't know anything of how to resolve it. My recommendation would be to use a Linux liveCD (if necessary) and use flasher-3.0, if you can't readily resolve the driver issue.