The major difference I see is the following:

* Apple every day bets more for closed business, with closed software (yes, less its BSD kernel), very closed devices (you cannot change your iphone battery!), etc.

* On the other hand we have to Nokia, Google and other phone companies, every day they are betting more for opened platforms, free software, more freedom for the user, etc.

Yes, Apple's software is very cool, very well made, just works and so on, but the software can be written and everything good that has Apple's software can be obtained by the other companies with little effort and money, but Apple's mentality with closed platforms is very difficult to change.