That seems to be a fairly large distinction. Communications with customers in each region should go through someone who knows the difference between 'enhancement' and 'replacement'. I expect Nokia to communicate like an important company with worldwide reach, not like a a small company with a thanklessly small budget and a handful of employees who only know a few languages among them. There are legal implications to getting your language right in many cases as well--particularly if something lands you in court of failure to provide customers with satisfaction. As The King and I put it so well, "Mean what you say, say what you mean." Language is important--especially if you intend to have offices and do business in several countries.

I'm just stressing why the 'typical Finnish translation' faux paux excuse isn't very convincing. :P