They have *18* 770s set up for people to play with. 12 on the ground floor, 6 more on the 2nd floor.

Do NOT venture to the 3rd floor.

That is where they keep the *hand-made limited edition* Vertu line of phones.

I am not making this up: a guy came in while I was there wanting to buy a certain design of a new series called Constellation. The particular one he wanted cost -- again: this is not fiction, science-fiction, or fantasy -- EIGHTEEN THOUSAND DOLLARS!

The store is on 57th Street right off 5th Ave. You might not see it if you are walking up 5th -- the store next to it has a scaffolding up that blocks it (which is why I missed it the first time).

They are selling a 1GB RS-MMC for $109. Ouch. 770 battery for about $60, IIRC. The 770 cable for, I think, $20-$30 (which I find hugely funny as I was earlier in J&R and it turns out there is the *same* cable for the PSP for $8!!).

Ah, also, I called up the sysinfo on the 770. It has the same version of OS 2006 that we all have.