..and Apple has to add removable battery. Besides that, Apple has SIM lock, and sell it like that as well.

We need to keep in mind the reasons one would want to (or must) reboot.

1) User adds/removes physical hardware not supporting hotswap
2) User wishes to reboot to new kernel
3) User puts the device off because it won't be used for quite a while
4) User starts it up because it has crashed
5) User starts it up because it was previously out of power
6) User used suspend or hibernate and this went broken

Case 1 happens far more often on a desktop or cheap server than in quality servers, laptops, embedded devices (including NIT), and such.

Case 2 happens far less on an embedded device as the NIT than on a laptop or nettop. It only happens when a security or reliabability patch has been added. For NIT, it basically only happens during SSU, and then its expected (right? at least from my point of view it is).

Case 3 happens during travelling; planned usage.

Case 4 shouldn't occur, it destroys user's trust/reliability for/on device...

Case 5 occurs quite often. More often than on a desktop or server, but perhaps more on par with a laptop or nettop?

Case 6 isn't supported well on the NIT while it is good supported on laptops and nettops.

If you add it all up, + and -, there is a slight less importance for fast booting on a NIT than on other devices, except in rare cases.

But let me say this. 33 seconds is acceptable to me. 33 seconds is acceptable waiting for my DVR to boot. 15 seconds is acceptable for my TV. 10 seconds is OK for my radio. For my NIT, 1 minute isn't acceptable. That is the point. I don't like to wait for my laptop to boot a minute either. That too is Intel market, but not Nokia market. And, 10 minutes for GPS (or more, or days...)? No that isn't acceptable at all.

So while 33 sec is acceptable, 25 seconds is even better, and 15 too. It isn't a deal-breaker for most people, but its very nice if it boots quicker. That is why on 3rd page Texrat message makes most sense: try to make the device faster, but don't make it some kind of goal to make it 5 seconds. That is undoable. And, learn from others who are aiming at this.