First, Nokia can generate hype. They have generated quite some attention about some of their phones.
Second, one can make quite a lot of money without hype.
It is just that maemo is not pushed by their marketing department.
Really this is about recognising that the whole picture is changing. Lucky us, or maemo would finished as the sharp zaurus has. Nokia made exactly the same mistakes. If the picture wasn't changing, I would not be hopeful at all. But it is.
Maybe the simple question is: "what do non geek people do with a tablet device? "
The interesting question is just: where would the Net be in a year or two?