A certain phone device manufacturer dipped a toe into the tablet waters with an ugly black internet tablet.

It found the waters warm and inviting. There were a few unique fish who nibbled at the ugly tablet but the groupers and anchovies (any Spongebob fans here?) steered clear.

So the company followed with the release of another. They were hoping to increase the school of those unique fish.

Problem was that, unlike the ugly tablet, the new one looked sleek and inviting to the groupers and anchovies. So many of them bit. Then spit it out.

So the company pulled the toe out a bit, and slowed things down. They realized they weren't ready for the mainstream fishies yet. They needed to become so. But that would take a while; resources were short and mainly committed to other waters. The big ship did not steer so sharply.

So eventually that mainstream fish-pleasing tablet will come. Problem is, in the meantime it will become anyone's market. The lack of an updated keyboardless tablet equivalent will see to that.

Very sad. Can the company wow enough people with the eventual product?

: X