Also, some of those described as "non-geeks" will never ever buy anything more technical than a dish washer. (Not only because they don't understand technology; more often because they don't want too much technology in their lives and don't have needs like 'mobile internet access'). You have to be careful not to target markets that are not realistic.

Interestingly, the only 2 people I know who own a jPhone are a Unix system administrator and a full-time web designer. Not exactly the "non-geek" market.

So my point is that when designing a product like an internet tablet that is a little geeky per definition, it's hardly useful to focus on the needs of people who will not buy it in the first place. All this "but we're geeks here, normal people wouldn't need this functionality"-noise here makes me believe some of us would like to sell the next tablet mainly to those who don't have TV, computers, internet-access etc. and should now embrace a new tablet as the first piece of electronics in their lives.