...and another thing. Those non-geek people Jerome talked about? The ones that need stuff printed? They're all getting replaced* by kids who spend hours and hours reading stuff on a screen, but never pick up a book unless they're forced to by a teacher.
Also, some of those described as "non-geeks" will never ever buy anything more technical than a dish washer. (Not only because they don't understand technology; more often because they don't want too much technology in their lives and don't have needs like 'mobile internet access'). You have to be careful not to target markets that are not realistic.