Oh but we will. In a traditional closed-dev cycle, you can be pretty sure that the company is going to squeeze all the "value-add" out of a platform that was probably fairly expensive to develop in the first place.

(I guess the phone manufacturers are maybe the only exception to this rule, since they seem to dump their own products as soon as they can.)

We're actually expecting companies to do something for *themselves*. They have a real opportunity here with an open platform, and just don't seem to be noticing it.