cant say, as i dont read the comic in general. i just have that strip in the back of my mind when it comes to people that need to shout from the top of some mountain that they use products from some brand vs anything else.

or to say it another way, there are a lot of people out there that attempt to internalize the ads and stuff related to some product or brand. if some movie star is seen using product A, they themselves will choose said product, no matter what.