I stay away from Apple and ITunes. I don't like how secretive Apple is -- they keep their devoted fans in the dark and then make some big showy announcement. It makes their customers look pathetic.
And I don't want iTunes DRM. I prefer to buy CDs and rip them legally than to relinguish my freedom to play my files on any player and operating system I choose within my home and mobile devices. (You do realize that once you start buying DRMd music from Apple you are committing yourself to being an Apple customer forever, right?)
Compare this to Nokia's openness with regards to the 770. For months they've provided information about it and showed the device at consumer electronics shows, allowing for some early reviews. They are sponsoring an open source project to develop the platform and are welcoming contributions and feedback from the community. I much prefer this openness.