I'm not liking this:
"With this transition to open operating systems, protection of trusted services such as digital rights management, authentication, billing, etc. is becoming an increasing concern. VMware MVP allows vendors to isolate these important trusted services from the open operating system and run them in isolated and tamper-proof virtual machines so that even if the open environment is compromised, the trusted services are not impacted."

That said, if they give me Linux on a phone, period, at least that's a step in the right direction, and they'll hopefully eventually realize that DRM is a bad idea.
Personally, if this worked, and worked well, I would pay good money for it. Free is good, but not necessary. Come to think of it, though, I would expect that this would be marketed to handset manufacturers, which means they might well release a free, personal-use edition, even if it is normally commercial. VMWare seems to favour that approach with their other products.