Well, the guy makes another color matching game, for $32k (!), then attempts to sell it for $5 apiece at the app store overcrowded by other similar products. He then complains that the game has not paid for itself. Hasn't he seen it coming?

Anyways, for anybody going to repeat his feat, a few pieces of advice:

1. Do not waste money on a project which has no clear and sure business strategy to make more money than you spend. I.e. p0rnosites and online gambling are a go, but $32k color matching games are not.

2. Do not expect that charging a really small price (i.e. $5) will make more people buy your product. I know it sounds counter intuitive, but it will not.

3. Do not expect that charging a really small price will prevent people from pirating your product. It will not.

4. Do not expect that offering a free demo version will make people buy your product. Mobile apps are downloaded and used casually, so once a person downloads and checks out your demo for a few minutes, it will be put away never to be used again.

5. Do not market through app stores, Apple's, Handango's, etc. Once your product enters an app store, it is lost among hundreds of other products, never to resurface again after the few first days. Meanwhile, you are being charged 30% rates. Marketing through your own web site and using a generic credit card processing company is just as effective (or more effective).

6. Create the buzz. Continue creating the buzz constantly. Update your product weekly. Keep a blog. Pester reviewers. As long as your product is in the news, people will come and buy it.