The Council is 5 people that visit these forums and talk to Nokia about what's important to people like you and me based on what we say here in the forums.

So, you should care because it's kind of neat that Nokia allows us the opportunity to communicate with/influence(?) them in this way, and because, in theory, it should be more effective than complaining to a customer support person or sending them an e-mail or filling out an online survey.

(perhaps an explanatory sentence or 2 like this could be sent with the next voting invitation e-mail, to prevent confusion and encourage people (like rcsteiner) to vote.)