Indeed, but then I wasn't writing advice to a New York Times columnist, I was offering a few points for consideration to a blogger. If Lord Raiden has a style guide for his site that directs him to write "maemo.org" as "Maemo.org", even just at the start of sentences, then bully for him. I have no problem with that. I was offering information, not looking for a fight.

At the same time, even the New York Times appears to have no problem disregarding proper capitalization of titles and body text when it comes to certain other trademarks. I blame e.e. cummings and bell hooks.