Why invest time and money into something if Nokia will be giving it away with the device?
This also goes back to, and supports btw, your "blessed" app argument. Why deveklop a commercial app that will compete with an app that was pre-ordained by the device manufacturer.
Margins are small at even a $100 a pop. At the same time, people will need help in justifing a purchase like a not yet named Nokia handheld device that is also not a phone.