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eiffel's Avatar
Posts: 600 | Thanked: 742 times | Joined on Sep 2008 @ England
#64
Originally Posted by ian_ryge View Post
I give you Tusk, the maemo narwhal.
Better find out whether a stylus is included in the new devices, before you include one on the mascot.

But seriously, a mascot should never dilute the logo or the brand. People are exposed to thousands of images each day, and you can't afford to use competing versions of the same logo. So visual tricks like using the "ae" from "maemo" would just mess up the ubiquity of the logo.

A mascot should never compete with a logo. The logo must be fixed, but a mascot can be a recurring theme that can appear in many different ways. So on one web page the narwhal can be clicking on the tablet (assuming the next devices are tablets), and in the next web page it can be spearing a user of that well-known closed-source proprietary mobile operating system.

Personally I like the Qole mascot best.

Regards,
Roger
 

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