I guess one argument is missing in this thread. The iPhone integrates with your Mac (if you have a Mac of course). All your computer settings and data can be synced (as you, or can, do with your iPod). So updatinging and maintenance is no issue anumore.

I hate to reflash my 770 and I have forget to back up (which you have todo manually)
Or if I had bookmarked a URL on my computer.

For me this is the difference between iPhone and the rest of the world (end discussion, )