Whoa whoa WHOA! Bad logic alert.

That isn't necessarily true, friend ragnar. There are often unfortunate disincentives against embracing a best practice that overwhelm the value it provides. We can go off topic and spend the rest of the year listing and bemoaning them. I'll just cite one: smoking in restaurants. For decades here in the US there was opposition against eliminating it, the conventional "wisdom" being that "if that were good for business it would have already been done, no law required". And yet, when laws were implemented, universally no one lost net business and in fact I saw the business of our local establishments increase.

So the jury is actually out on the LCD secret sauce. But I'll bet ya that the first company to put out a 4.1 screen with no appreciable bulk surrounding it will kick major marketing @$$.