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#388
Originally Posted by ragnar View Post
Best practice is to take the entire population of potential consumers - certainly including the current users - and to test amongst them as a whole. The dpad discussion has been discussed to death, but your assumption in this case is simply not correct. Naturally the results of any dpad study also depend on the hardware and the SW running in that hardware. It's about what kind of user experience we want to provide to the users.
Ummm... I'm gonna have to see authority on that, ragnar-- because my own experience as a former product designer was just the opposite: you identify a market SEGMENT, pull your study candidates from that select pool and target them.

Pulling from the population at large gives you a design-by-committee monstrosity that tries to please everyone and irritates them instead.

I guarantee you that while Apple may have tested against a very large sample with the iPhone, they had specific demographics in mind.
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