1. Come out with ground-breaking R&D device (770) that defines a new nich for internet tablets 2. Lose the metal cover, and follow up this device with a much more capable and versatile internet tablet (800). Add cool features like 2 SD card slots and a FM radio. 3. Shrink the device slightly to make the device more pocketable. Add a keyboard for thumb typing. Lose the radio. Abandon SD cards in favor of mini-SD cards to keep size down. Substitute 2 GB internal storage for removable storage. 4. Release another device. Experiment with wi-max, then abandon it 5. Continue to develop the maemo software 6. ??? 7. Profit