I believe the title is correct as is:

Although the example is entertainment/media/drm, I think the premise is sound. The idea that most (capable) phones have a fairly large selection of apps/games/ringtones/videos/etc available through some sort of phone based interface. A few clicks and whatever is installed and *working*.

Most typical (ordinary user) friends ask questions such as:
Can I get my email/work email: Yes, but......
Can I download and read a book: Yes, but......
Can I download music and listen to it: Yes, but......
Can I download a video and watch it: Yes, but...
Can I get directions: Yes, but....
Can I browse the web: Yes...

Despite the current hardware or future hardware, the software is the problem. Most users are conditioned to expect it to work. I think that there are to many "buts" for the average user to consider a Maemo device. A couple of my friends would be able to use it, most would not, a couple wouldn't talk to me after recommending one.