Yeah, a lot of the time OEM's take it right to the line between cheap and durable. The biggest problem now, and this is especially true with the economic downturn, is that they're now taking it over the edge far more often than before. I don't like that. In fact, my preference is this. I'm willing to pay a few extra bucks if you can ensure that my card will be as durable as possible. Then again, on the flipside, given the speed at which everyone is upgrading their cards, that may be a moot point for a while. We may have to wait until the market settles down a bit before we'll see any kind of long term durability return to these products. Especially when size is no longer the selling point, but rather durability and long life.