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qgil's Avatar
Posts: 3,105 | Thanked: 11,088 times | Joined on Jul 2007 @ Mountain View (CA, USA)
#16
Originally Posted by johnkzin View Post
I think if we want a meaningful poll, we really need to ask people who do that kind of thing for a living. I bet Nokia has some of those people.. and I hope they've done some of those very polls.
Sure, and polls are just one part of the equation.

If you think a company like Nokia makes the investment needed to push a platform and new devices without any market research, think again.

We just need to convince them to show us the data and reports from the polls, etc.
It would help that Nokia competitors would also show their market research data.

Originally Posted by geneven View Post
Interesting. Did they all come in your email inbox?
Did you ever give your email to Nokia and your authorization to use it for marketing purposes?

As anyone knows, polls based on someone going to some site are not very accurate (see CNN live polls, for example), but email polls should be better.
And as anyone knows, unsolicited emails sent for marketing purposes are considered spam.

In order to use such mechanism you need to get the permission from users, and this causes another bias in the results.

This is why market research is done around several methods, some more quantitative, some more qualitative. For instance, have you thought about the feedback received through the customer care and the distributor channels? All these sources throw plenty of data on your plans and then you need to make choices and decisions to design whatever devices, software, services, marketing activities...

So yes, these polls here are valuable but they are not absolute and must be read within a wider context. Who is wrong? Who is right? At the end some products make users happy and are sustainable or even profitable, and some others are beaten by someone else or fail themselves.

Until now the progression 770 - N800 - N810 has been overall positive, and such progression was made listening potential and current customers in different ways. Same with the next products to come. Business as usual.
 

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