I used to have free incoming text, but it changed to $0.10/message in or out last summer. The free incoming suited me well, as I don't send text messages, but I do receive the occasional alert message from work.

While I don't follow U.S. cellular plans closely, I suspect my free incoming was unusual. When I started having to pay for incoming text messages, I commented about it at work, and my co-workers were shocked I hadn't been paying previously.