Smoking, mostly. While is *almost* managing to make a point, he successfully shoots himself in the foot with his 'what I find cool is what everybody finds cool and thus what is the future' attitude, completely disregarding the actual users all this high tech is supposed to be appealing to. Take the example of texting he mentions. Texting has long, LONG gone past the phase of a technological necessity, it's a cultural phenomenon, just like twitter. No matter how a super-duper 3D holographic phone you bring out, in Europe tens/hundreds of millions of people WILL want to text with it anyway.