Of course, just saying IME pricing has more to do with competition than raw customer appeal (e.g. the competition gives you a bracket of pricing range - a 100$ game for the iPhone is a hard sell, no matter how good it is or how many million hours developers poured into it). Within that range, however, it *is* more about quality (which can be used for marketing purposes as you pointed out) and $1 vs 5$ vs 10$ makes no significant change in appeal. But that's only my limited experience speaking, do with it as you wish