Apple is like the hard boiled egg. It shoots through the enemy deference, but is impossible to get in. What follows is the good stuff. Look at what the Apple II did to personal computing. Look what the iPod did. Look what the iPhone did. They all dramatically changed the market in a way no one else could. Before the Apple, no one aside from nerds and businessmen cared about personal computers. Before the iPod, buying music online was risky or illegal, and who knew what type of DRM was on it. Before the iPhone, touchscreen phones were for the nerds, and considered gimmicky and childish. They just made selecting icons easier than a d-pad.

Look how much has changed. Nokia "tried" the tablet. But, the people were not ready. WiFi was not some gold standard. The web 2.0 was just starting. Why the hell would you need a internet tablet? Apple "did" the iPhone. Look what happened.

People who would have never considered a smartphone buy iPhones. Why? I think I know, but I don't.