Very difficult not to see it here. 5800 was everywhere, on billboards, on TV, on the Web, in the hands of people riding the subway and buses, etc. Nokia is trying a similar campaign for the N97, but it is much more expensive and does not feel like it is worth the money to most people. Especially considering its maimed keyboard where Cyrillic "B" has to be entered with a SHIFT key. Cutting so many keys and removing any tactile response, then overcharging for the device was a really silly thing to do, I guess...