I only partially agree. I agree that Apple gained immense popularity in the iPod and iPhones because they made a simple product that appears to satisfy both form and function (it looks artsy, simply works well and simple to operate). But the other side that people don't often think about, which is a large successfully contributing factor for Apple and a failing one for Nokia, is that Apple also remains dedicated to the customers by providing support and REACTING to feedback. Apple clearly has an ENORMOUS amount of aftermarket accessories and parts for all their products. They have walk-in stores in many cities and malls that can provide support and handle your repair needs (not just mail your expensive crap all over creation). Most importantly, people to talk to who actually know their own products--in the store, in email or wherever.