You may be right about "most" users, but not all... Back when all I used were Apple products (we're talking mid-90s here), I purchased a Palm because it allowed me to do things no Apple product could do -- and I was able to sync it with my Mac. I considered other PDAs, but none of them so easily integrated with what I was already doing.

Now, imagine a customer -- a Mac user -- at Best Buy looking at an iPhone next to a Maemo 5 device. One already (and natively) syncs with their Mac via iTunes. The other? Well, there might be a way if they purchase Parallels and a license for Windows... Yeah, right.

But, what if both synced with their Mac right from the get go? I think it would make for harder decisions while purchasing.

I know a lot of iPhone users who -- while they really love their iPhones -- would have considered other competing options if they were available at the time... Especially if they could have avoided the $100/month service plan with AT&T.

Tim