Understood, and that's where the "raise expectations" part comes in.

The iPhone raised the expectations of users and captured customer loyalty in the process. It also raised the expectations of the industry with regards to the amount of money users will spend for apps by making the iTunes experience as easy and trouble free as it has. However, studying the cycles of newly added subscriptions and provider TOS in North America is/was just as important to Apple, or any other manufacturer imho.

...and btw, we are all entitled to our opinions. However, starting off a reply stating that an opinion is not correct without providing supporting information or at the very least asking for some clarification, sometimes rubs people the wrong way and leads to flame wars.

It didn't hurt my feelings any but then again, we all know each other here. I'm just guessing now but, in the next few months we could be seeing quite a few new members who may react differently.