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Posts: 1,418 | Thanked: 1,541 times | Joined on Feb 2008
#97
Originally Posted by ysss View Post
So how does the 'average developer' would like to market his applications anyway?
As a developer, I would like to present my applications to as many people as possible, with priority given to people who show interest in the area served by my applications. With 50000 applications, this is nearly impossible to do, although there are few ways in which you can attempt this.

I think the key to AppStore is simply economy of scale. You tap into that, then you unleash a natural force that -everyone- can benefit from. The result is greater than the sum of its parts.
Maybe it is economy of scale for Apple or someone else. For a developer like me, it is just a pointless mess.

AppStore's commission is a flat 30% whereas Handango starts at 50% if your sales is below $250k. You only get the discount to make their commission at 30% on your sales above $1M.
My CC processing company takes ~12%. So, I am not sure why I would pay 30% or 50% to have my app included into the same bag with 50k other apps, where only the top apps are visible to users.

AppStore's approximate number of users is probably in the 10M range. Considering they've sold above 40M devices (both iphone and touch). Handango, I'm not sure, but I'm guessing much lower than that judging by the unit prices.
This is of no importance if your app is not being presented to these users.

[Comparison of AppStore with Handango skipped: as a developer, I do not see the point in using either, see above for explanation]