Phone, phone, phone, another phone, yeah that one's ugly, another ugly phone, phone....eh, nothing to see here. Now if there was a tablet in there, I'd be interested.
I don't blame a single one of them. Competition is fierce, and certain leaks can undermine product viability. When the N800 was leaked, it made my job extremely difficult. I understand the desire to see these seductive photos, but I also understand the desire to have them pulled.
For hype to work to a company's advantage, it needs to be managed.